2013 on Regent Street
What a wonderful year we have had on Regent Street. Hot on the tails of 2012, the big Olympic year and that of the Queen's Diamond Jubilee, 2013 had a lot to live up to. Thankfully, we rolled up our sleeves and planned a year of exciting events to keep visitors busy and entertained throughout the year.
April saw the fourth year of the now internationally renowned RIBA Regent Street Windows Project. Playing host to the world’s best up-and-coming architects in partnership with RIBA (Royal Institute of British Architects), Regent Street welcomed a melding of unique retail design with contemporary architecture to its stores.
Following this event was the World on Regent Street on 12 May, a traffic free event that welcomed the world onto the street. Cultures converged on this day as Regent Street invited people to enjoy food and performances from all over the world. Argentina, China, Egypt, Great Britain, Trinidad and Tobago and Turkey were just a couple of the countries involved in this day of events. You may well remember the enormous hot air balloon that was on the street outside Hamleys on the day...
The annual Regent Tweet event involving fashion bloggers took place on 12 June this year. Each year, Regent Street invites bloggers from all over the world to experience Regent Street in an exclusive event that involves plenty of discounts, promotions and competitions in stores as well as trips to Regent Street's bars, hotels and restaurants. Male bloggers were invited to take part for the first time this year, opening Regent Tweet up to a much bigger audience, and across even more brands on the street.
As the weather heated up, we cleared the traffic every Sunday of July to make way for sun-filled days of events and family fun. Summer Streets, a new initiative kick-started in 2013 took place on the four Sundays of July, inviting visitors to take part in a range of activities. Each Sunday was themed differently, with the focus shifting from Action and Play, Awaken the Senses, Fashion and A Garden on Regent Street. Everyone from toddlers to adults was invited to come and take part in the on street activities, making for a fun-filled summer street.
Another traffic-free event on the street was the all-American block party we hosted, in celebration of the NFL American Football game between the Minnesota Vikings and Pittsburgh Steelers that took place at Wembley on the 29th of September. The day was packed full of fun events and experiences including live music, DJs, team areas, mascots, drumlines, NFL sporting challenges, American inspired foods, cheerleaders and player appearances from the Minnesota Vikings and the Pittsburgh Steelers.
November then saw two traffic-free events, the annual Regent Street Motor show on Saturday 2 November and the switching on of the Regent Street Christmas lights the following weekend on 9 November. The motor show welcomed over 300 vehicles to the street, from classics to the very latest 'super' cars of today, on show all the way down the street for visitors (car enthusiasts or not) to get up close to.
The following weekend, we saw Leona Lewis, ex Spice Girls Emma Bunton and Mel C, Imagination, MKS (the original Sugababes), Eliza Doolittle, Jahmene Douglas, Britain’s Got Talent’s Richard & Adam and teen band Only the Young perform before turning on the lights with Emmy award winning actor Ty Burrell (star of Mr Peabody and Sherman - the lights' sponsor this year) and director of the film Rob Minkoff (famous for directing Disney’s The Lion King). It was the perfect round up to a jam-packed year of Regent Street events. Here's to 2013 on Regent Street and to the year ahead. Happy New Year!