Roll up, roll up. 28 September marked another exciting traffic-free day* on Regent Street this year as we hosted an all-American Block Party. That's right. In celebration of the American Football game between the Minnesota Vikings and Pittsburgh Steelers that took place at Wembley on the 29th, we cleared the street of traffic and welcomed all those in favour of stars and stripes.
The players from the Minnesota Vikings and Pittsburgh Steelers took time out from their preparations for the following day’s showdown at Wembley Stadium to celebrate with their fans on Regent Street!
Alistair Kirkwood, managing director of NFLUK, said: “We are really looking forward to giving visitors to Regent Street the opportunity to sample the excitement and razzmatazz of the NFL. The range of activities planned will offer something for everyone; whether a die-hard NFL fan or those who are simply looking for a fun day out or are curious to find out a little bit more about the sport.”
The day (beginning 12 noon and ending at 6pm) was packed full of fun events and experiences for shoppers visiting the street. Featuring live music, DJs, team areas, mascots, drumlines, NFL sporting challenges, American inspired foods, cheerleaders and player appearances from the Minnesota Vikings and the Pittsburgh Steelers and much more. Regent Street went all American for one day only.