RIBA Regent Street Windows Project
Regent Street is home to some of the most iconic architecture in London so it seems apt that a number of inspiring architectural installations will be gracing the street this autumn. Playing host to the world’s best up-and-coming architects in partnership with RIBA (Royal Institute of British Architects), Regent Street will welcome a melding of unique retail design with contemporary architecture to its stores.
The collection of installations will see fifteen leading architecture practices reinvent the shop window in fifteen unique ways to form an outdoor exhibition, which will be seen by Regent Street's one million plus visitors per week. From rolling clouds to moulded mannequins, the windows of fashion retailers, perfumeries and restaurants on Regent Street will be transformed to feature architectural installations that reflect the brand and engage with shoppers.
The initiative is now in its fifth year of showcasing original design and conceptual work in a street wide outdoor exhibition. This year the installations will be up for three weeks from 1-21 September 2014 and will coincide with both London Fashion Week (12-16 September) and the London Design Festival (13-21 September).
Brands participating in the Regent Street Windows Project 2014 include Topshop working with Atmos, Folli Follie with Denizen Works and Aquascutum whose window is created by the all-female practice, vPPR Architects, who will feature a spectacular display of moving clouds, which will act as a dramatic backdrop for Aquascutum’s iconic trench coats. The display celebrates they typical weather of Britain and coordinates with Aquascutum’s latest season’s shades.
These unique and eye-catching displays demonstrate the innovation and creativity of architects whilst demonstrating the retailers' commitment to quality design. Regent Street will become a platform for design, where architects, designers and fashion designers will showcase and explain their work in a celebration of all things ‘designer’ related over the three week period.
For more information on the retailers featured in the RIBA Windows Project, please download the Regent Street App.