Saturday 22 June saw the coming together of some of the world’s most influential bloggers on Regent Street, for the street’s annual digital event, Regent Tweet. Bloggers travelled from far and wide to attend the event including New York, Paris, Brussels, Milan, Glasgow and Italy. Top female fashion bloggers included DisneyRollerGirl and New York’s FashionIndie. This year saw the introduction of male bloggers to the event, including Iamgalla, one of New York’s top menswear fashion blogs.
Participating bloggers started their day at registration in The Living Room and spent the day indulging in masterclasses, competitions, goodie bags and cocktails. 42 brands from Regent Street, participated in the event. This included Coach, Karen Millen, Jaegar, Michael Kors, Liberty, Hamleys, Superdry, Toni & Guy, Oliver Sweeney, Hollister and many more.
Guest speakers at the Apple Store included world renowned fashion blogger; Susie Lau from Style Bubble,film producer, Professor Christopher Riley, and Piers Thomas, design manager for Rapha with their partnership for Team Sky. The afternoon saw Damien Whitmore, the V&A’s Director of Programming take to the stage and give 5 pairs of tickets to the David Bowie Is exhibition.
The bloggers also enjoyed a delicious rib eye steak at MASH, American steakhouse for lunch and had a break where they caught up with their followers and updated their blogs. Throughout the afternoon, masterclasses were held at numerous restaurants and bars. Events included cocktail making at The Living Room, Bar American – Brasserie Zédel and aqua; a sushi masterclass at inamo, and cupcake decorating at Whole Foods Market.
On the day, the Regent Tweet viral was produced, filmed, edited and posted on YouTube starring the participating bloggers. The day concluded with a drinks reception at MASH, where the competition winners were announced and everyone enjoyed cocktails and canapés to celebrate a successful day of shopping and tweeting.