This July on Regent street has been one filled with sunshine and smiles. Each Sunday, we happily closed the street to traffic and welcomed shoppers on to the Mile of Style to experience Regent Street in all its glory. The month was filled with pop-up activities and events for the public to take part in, welcoming everyone to experience Regent Street in a new and exciting way.
Each Sunday was themed differently, giving you the chance to explore the very best of what the street has to offer in the summer sun. Live jazz music and riffs from talented buskers floated down the street and park benches were dotted around for people to take a seat in the sunshine, sip on a cocktail (pop-up bars were also a feature of Summer Streets every Sunday) and watch the world go by.
The first Sunday was themed around 'Action & Play', encouraging people on Regent Street to get active, explore and engage. The busy day started out with 'Toddle in the City', a fun-filled treasure hunt designed especially for kids. The Third Space gym offered a free Zumba class to those wanting to shake off a few calories and a mass hula demonstration involved over 100 professional hula hoopers and members of the public. We haven't even mentioned the 50 jiving couples that also hit the street to shake their stuff.
The following Sunday, 'Awaken the Senses' on 14 July, saw graffiti artists Urban Canvas decorate the street with their impressive chalk-art - pretty pastels and paisley designs gave the street a real swingin' sixties feel. 99 Tiny Games also entertained children and adults alike with games played throughout the day along the street. Third Space Gym held a free yoga class for those wanting to limber up and find a little inner peace meanwhile the day's street performers included National ballet dancers, a flash mob choir and some very talented acrobats.
On the third Sunday, themed 'The Street is my Catwalk' (in association with the V&A museum), we invited shoppers to strut their stuff on Regent Street's enormous 100m catwalk. Nick Carvell, Fashion Editor, GQ.co.uk, said: "I saw some unforgettable looks hitting the purple carpet. The best part? Whether old or young, native Londoner or international sightseer, each person on the catwalk proved just why London is still the fashion capital of the world." We saw everyone from young children to adults take to the floor in their most stylish ensembles, giving us a taste of the very best of London's real street style.
The final instalment of Summer Streets was 'A Garden on Regent Street', rounding off four weeks of environmentally friendly, traffic-free fun. Regent Street went green on this final Sunday, when RHS Chelsea Flower Show silver medallist Annie Guilfoyle and her team transformed the street into a garden of real turf and perennials. Lush greenery was laid down along the street and plants popped up outside stores, giving budding green-fingers plenty of inspiration for their own gardens.
Speaking about Summer Streets, Boris Johnson (Mayor of London), said: "Summer Streets is a fabulous way to experience one of the country's finest retail destinations every Sunday in July. With its exceptional Nash design few areas can rival the rich history of Regent Street. We want to make shopping in the flagship stores and eating in the nearby restaurants even more enjoyable, turning a visit to this world renowned street into the ultimate summer shopping treat." We couldn't agree with him more!
Visit the Summer Streets site to see our gallery of highlights.