October sees Habitat launch their latest brand campaign... and a new philosophy 'this is my habitat', with a little help from their supermodel friends... 

Set to launch across Europe, Habitat are hoping to inspire people to have the confidence to express themselves throughout their home, with Helena Christensen leading the way by revealing a home truth or two of her own.

The morning of October 5 saw Helena take to the Habitat Regent Street window to unveil her 'habitat' to the world. Quite fitting then, that Habitat believe no matter where people live, they can be surrounded by their own style and 'create a space that is uniquely theirs'.

In the advertising to accompany the campaign, Helena shares her distinctive style and reveals the secrets to what help to make her home her own.

Habitat CEO Mark Saunders said of 'this is my habitat':

"This is a new philosophy for us... all aspects of the business, from pricing to in-store sevice, will reflect the new brand campaign ethos and inspire customers to turn their house into a home that works for them, and their lifestyle."