The latest addition to the stylish curve is now open, as July 8 saw Regent Street welcome Dutch brand, The Sting.

With more than 75 stores in its home country, The Sting is excited to bring the brand to Britain.

Spreading across three floors and a mezzanine level, the chosen location provides plenty of space for The Sting to house the 25 specialist brands it offers.

Stocking ranges such as Cotton Club, Hallinger New Zealand and Miss America, The Sting looks set to take on the casualwear market with style, sure to be a one-stop-shop for lovers of the laid-back London look.

The Sting’s founder Herman Franzen said,

“We believe this unique location – the only one that we are selecting in London - is a perfect fit for showcasing our international fashion brand and we are excited about the opportunity.”

Now open on Regent Street, pop into The Sting today!