Named by new weekly magazine 'The Affair' as one of the top 8 places to party in London, Absolut Ice Bar is clearly cool in more ways than one.

The spectacular ABSOLUT ICEBAR, in the heart of the capital, is unlike anything else in the UK: An environment of –5 centigrade, where everything, from the walls, bar, and bar stools, to the artwork and the ‘glass’ that holds your ABSOLUT cocktail is made from crystal clear Nordic ice.

The ABSOLUT ICEBAR is adjoined to BELOW ZERO LONDON, a stylish Scandinavian lounge-style restaurant. The ABSOLUT ICEBAR is able to host up to 60 guests at a time, who enter the bar through an air-locked entrance so as not to let the cold air escape. Guests are also provided with specially designed capes and gloves on arrival.

Significantly, everything in the ABSOLUT ICEBAR at BELOW ZERO LONDON derives from the same source. Purity of quality at origin is essential to ABSOLUT ICEBAR: Just as ABSOLUT produces all its vodka in Åhus, southern Sweden, all the ice will come from the Torne River, from whose crystal clear ice the ICEHOTEL is also carved.

Fred Olsson of BELOW ZERO LONDON says, “We will offer a one-off experience that has never been available in London before. Being able to bring a bit of the Nordic cold, together with a contrasting warm restaurant to the Londoner and the visitor alike is like bringing magic to the big city.”

View Regent Street Online's review of Absolut Ice Bar and Below Zero

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