The brand is a means of defining and delivering the long-term aspiration of Regent Street. It is the blueprint for all that Regent Street is about. It comprises a carefully defined aspiration, a set of values and brand essence. A logotype and visual language underpins this and together these elements provide the Street with a unique, identifiable personality.

The brand positions Regent Street as a unique international destination, a world class environment that delivers quality, heritage, style and success to business and people alike. A place for people, business and shopping.

The brand team must approve all uses of the brand. Gavin Tuck of Small Back Room is the first point of contact and he will refer to other members of the brand team as appropriate. You can contact him on 020 7902 7611 or email g.tuck@smallbackroom.co.uk.