The first European store for the American clothing giant, Banana Republic is an accessible luxury brand, offering high quality apparel and accessories collections for men and women.

Widely known as the more upmarket sister to Gap, Banana Republic makes 'elevated essentials and sophisticated seasonal collections of accessories, shoes, personal care products and intimate apparel.'

If you're looking for the perfect outift for a casual occasion or an important work event, then Banana Republic offers covetable, uncomplicated style.

As fashion writer Sarah Mower explains, Banana Republic will fill the gap in the market for "constantly updated...'go to work' clothes...uncomplicated style that works from day to night". 

Read all about the opening of Britain's very first Banana Republic store, here on Regent Street...