United Colors of Benetton is a well-known global brand with an international style that combines colour, energy and practicality. The womenswear, menswear, childrenswear and underwear collections offer a total look for everyday, for work and for leisure, in the city and outdoors.

Established since 1965, Benetton is now present in 120 countries around the world, it has a strong Italina character that is strongly reflected in its style, passion and quality. Heavily involved in cultural issues, the brand is known for its controversial campaigns that challenge society.

Recently, the brand has broadened its horizons, expanding into new areas of merchandise from a Home Collection with kitchen accessories to baby products, new toiletries, perfumes and exclusive watches, with it's sister brand Sisley, also available in the Regent Street store.