At H&M this style season, the hugely popular high street giant is taking on more than the fashion pack, with the return of the ‘Fashion Against AIDS’ campaign in store.
Enlisting the help of celebrities such as Katy Perry, Dita Von Teese, Yoko Ono, N.E.R.D and Cyndi Lauper, among others, H&M is once again raising money, and awareness, through the direction of its fashion.
Putting their design talents to the test, each celebrity has produced a t-shirt, vest or body, all in a distinctive style reminiscent of their particular personality.
Available now in H&M’s Youth Divided section, each garment is made up of 100% organic cotton. 25% of all proceeds from the collections will go to AIDS awareness projects, namely Designers Against AIDS, Youth AIDS, MTV Staying Alive Foundation and UNFPA.
Music and entertainment come together for Fashion Against AIDS. Join them now, with your pick of the designs at H&M Regent Street.