January 22 saw premium lifestyle brand GANT open their new London flagship store - the latest in a long line of big name openings for Regent Street.

The largest GANT store in the UK and  a global flagship for the brand, each floor features luxurious, spacious zones for each of GANT’s collections, ensuring that shoppers have the ultimate shopping experience.

The new store is sure to catch many a shoppers eye, with exquisite visual merchandising one of the first things to notice upon entering the GANT store.

GANT is renowned for its attention to detail, so there are mannequins aplenty showcasing key products on the ground level, sitting within GANT’s Menswear Mainline collection. Seating areas to relax and have a coffee can also be found on this floor.

The lower ground area is home to the GANT Rugger collection and plays on the brands’ East Coast authenticity, with vintage shirting hanging from the walls and oak features providing a distinctively heritage feel.

The first floor features GANT Woman, Kids and Home. Both Mainline and Collection ranges for GANT, Woman has separate seating spaces and a personal shopping service offering a unique and luxurious shopping experience.

The Home area incorporates outfitted bedroom, bath and dining zones, and Kids can wile away their time in a child friendly entertainment area.

Another feature of the store is a website terminal which enables customers to search for products on www.gantuk.com.

Specialist staff and excellent service throughout means customers have the opportunity to take a journey through the store, discovering the various rooms and the GANT experience as a whole.

To embark upon this journey, be sure to visit the new GANT store, only on Regent Street!