Fashion innovator, design guru and retail legend George Davies is the powerhouse behind new womenswear brand GIVe. His motivation? To bring cutting-edge style and affordable luxury to British women.

Unique to the GIVe experience is the focus on personal service; Instore style advisors are on hand to guide customers to what they are really looking for and professional tailors will alter, or customise, any garment so that it fits the customers’ desires perfectly.

A revolutionary shopping method present in our store is the ‘Shopping Kiosk’ which merges instore service with digital technology allowing customers to shop online in store if their size isn’t available, or to view future collections and outfit ideas. GIVe is offering you something completely different.

So visit the Regent Street store at 171, opposite Hamleys. We guarantee you will be thrilled!