Superbrand Guess is now open on Regent Street.

The latest addition to Regent Street is a huge global success story, popular all over the world in fashion conscious countries such as South Africa and America.

Now the brand is looking to conquer Europe, opening its largest store so far on the continent, on Regent Street.

Originally a small denim company founded by the Marciano Brothers in California, today Guess is a byword for casual style, with product ranges spanning Accessories, Footwear, Watches, Eyewear and Kids, as well as the world renowned Jeans range.

Raised in the South of France, the Marciano Brothers sporty French flair, thrown together with a love of the American West, pretty much sums up the look and feel of Guess.

What will happen when mixed in with the trendy atmosphere of Regent Street? We're about to find out...

For more information, and for the latest collection, take a look at www.guess.com.