About H&M
H&M is quick to pick up on catwalk trends with a constant turnover of directional fashion in-store. A celebrity favourite with the likes of Kate Moss and Mischa Barton, who are each regularly spotted wearing items from one of their stores.

A great store for achieving high fashion looks on a budget, H&M is the place to head at the start of each season to ensure your look is bang on trend.

234 Regent Street is the flagship London store for the brand, spanning three tiers of fashion heaven. The history and heritage of the building contrasts well with the 'modernist-with-an-industrial-twist' interior, which brings immense character to the store.