September 17 2009 will see the unveiling of a whole new floor at Topshop, already one of the biggest fashion emporiums in Europe.

Dedicated solely to Topman, the new space will be modelled largely on the design of the New York flagship store. Set to be home to all of Topman’s exciting new ranges and designer collaborations, the new space will house collections for TM Design, Lens, the new Ltd range and also mainline collections from MAN designers James Long and Christopher Shannon.

David Shepherd, MD, says of the new Topman:

"A time has come when we can confidently say that we have outgrown the current trading space. It’s an extremely exciting time for Topman and the new floor will really reflect that… The new floor will really be a whole new experience – a true menswear destination – I’m confident that there will be nothing like it anywhere else on the high street."

Other collections to be found in the menswear superstore will be Baracuta, D.I.E, Garbstore, Paige Premium Denim, WESC and Calvin Klein Underwear, to name a few, all chosen for their design ethics and cult followings.  As new collections filter into the store, they will be house in the new ‘Red Area’ so be sure to look out for it in store.

As well as the collections to enjoy, the new floor will launch ‘Area Two One Four’, home to Topman Stylist Concierge and Style Lounge complete with wi-fi, offering an enhanced Stylist service for personal shopping and VIP appointments.  In addition, there will also be an EAT café and the first ever UK Sharps Barbers concession – giving you the opportunity to really finish off the perfect look!