The original Levi Flagship Store, 174-176 Regent Street, offers a complete range of Levi Clothing.

Responsible for patenting the process of putting rivets in pants trousers to make them stronger as far back as 1873, Levi are credited with making the world's first jean.

Today, Levi is still going strong, regarded as a true American icon known throughout the world. Modelling in a Levi's campaign certainly did Brad Pitt's career no harm... an indication of the strong image of the brand.

The LEVI’s® flagship store provides Londoners and the capital's visitors with a complete brand experience at the ultimate jeanswear destination.

Designed to be a demonstration of craftsmanship and factory‐inspired architectural design, the store both inspires and engages customers as they are taken on a journey through the origins of denim and the brand’s evolution.

The store itself is a carefully crafted visual feast. With a factory feel throughout, the store is brought to life through a mix of exposed brick, raw steel, concrete, wood and glass.

Levi’s® understand that many people see buying jeans as something of a chore, so the construction and layout of the store has been designed with this in mind.

Visitors to the store should remember to take a look at Origin, the section of the store that showcases everything from exclusive product collaborations to art exhibitons, serving to demonstrate great product whilst capturing the imagination.