The original Levi Flagship Store, 174-176 Regent Street, offers a complete range of Levi Clothing.

Responsible for patenting the process of putting rivets in pants trousers to make them stronger as far back as 1873, Levi are credited with making the world's first jean.

Today, Levi is still going strong, regarded as a true American icon known throughout the world. Modelling in a Levi's campaign certainly did Brad Pitt's career no harm... an indication of the strong image of the brand.

Forever moving with the times, the Levi Regent Street store aims to bring a touch of fun to the jeans buying experience with contemporary visual displays, including interactive technology, ensuring that the label who started it all stay well and truly at the head of the fashion pack.