March 31 2010 saw the stunning new LEVI’s® store unveil itself to eager shoppers.

Located at 174-176 Regent Street, the new LEVI’s® flagship store will provide Londoners and the capital's visitors with a complete brand experience at the ultimate jeanswear destination. 

Designed to be a demonstration of craftsmanship and factory‐inspired architectural design, the store both inspires and engages customers as they are taken on a journey through the origins of denim and the brand’s evolution.

The store itself is a carefully crafted visual feast. With a factory feel throughout, the store is brought to life through a mix of exposed brick, raw steel, concrete, wood and glass.  

The newest product stories, for both men and women, are housed on the ground floor, with the selection rotated and updated weekly.

A metal staircase or incredible glass elevator leads customers down to the basement level, which is nothing less than a denim lover’s dream!

It is here that customers will be met with a whole new level of customer service and expertise, with a resident team of knowledgable staff on hand to guide novices and denim aficionados alike through the
latest fits and finishes.

Levi’s® understand that many people see buying jeans as something of a chore, so the construction and layout of the store has been designed with this in mind.

As shoppers enter the store they will arrive at Origin, which will showcase everything from exclusive product collaborations to art exhibitons, serving
to showcase great product whilst capturing the imagination.

For further details, telephone the store on 020 7292 2500, or take a look at www.levi.co.uk

Store Opening Hours:
Mon-Wed: 10am-7pm
Thurs: 10am-8pm
Fri & Sat: 10am-7pm
Sun: 12pm-6pm