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Back by popular demand, West End VIP Day is due to arrive soon on Regent Street, so be sure to pop Saturday 5 December in the diary.

The world's largest traffic-free event is always a huge attraction in the run up to Christmas, West End VIP Day (standing for Very Important Pedestrians in case you didn't already know) is a day long treat of festive shopping and entertainment at its best.

On the day, both Regent Street and Oxford Street will be cleared of traffic, with stores pulling out all the stops to make it a day to remember for all the family. 

If you've been to the previous events you'll know what to expect... except that this year is going to be bigger and better than ever, with a new chill-out zone, live music stages, plus special shopper rewards and give-aways.

Of course, there will also be in-store offers and promotions aplenty. Be sure to keep checking back to this page for updates on how your favourite stores are getting involved.

West End VIP Day 2009... the only way to do your shopping this Christmas.