Hamleys has been transformed into a winter wonderland this season, complete with falling snow, Christmas lights and Santa Claus.

After the Hamleys Christmas lights switched on, the Christmas spirit really kicked into play, with a Snowflake Express theme throughout the store. At 5pm every day, snow falls in front of the Regent Street shop, helping to make sure that Christmas at Hamleys is a truly magical experience for every child who visits, and maybe some adults too!

Of course, Christmas wouldn't be Christmas without a visit from Santa Claus. Luckily, children who visit Hamleys won't have to wait for that sneaky peak of the cheeky chap eating mum's mince pies on Christmas Eve, as he will be stopping by for breakfast every day! Every morning, the whole family can enjoy a menu full of Christmassy treats, on offer from December 1, starting at 9:30 in the morning.

Hamleys of Regent Street is renowned for creating a magical Christmas, year in, year out. The famous Hamleys window display is this year home to a hidden clue which shoppers are invited to look for, along with another on the fifth floor. Those who find the clues will then be entered into a competition to win a family skiing holiday to the Alps!

All this, plus longer opening hours and Christmas helpers dressed as elves, surely means that for children, Hamleys is the only place to be this Christmas.