About Zara
"Possibly the most innovative and devastating retailer in the world." - Daniel Piette LVMH Fashion Director

The words used by Danie Piette to describe the retailer Zara sum up the success of this Spanish retailer. Founded in 1975, Zara features low priced lookalikes of high end fashion garments, including lingerie, shoes, accessories and perfumes.

Although there are many stores on the high street who offer this today, Zara is unique in that it follows its own production pattern rather than the model the clothes industry uses as a whole. The result of this is that Zara only need the turnaround of a 2-3 weeks to get new products in store, as opposed to a few months.

This ability to respond quickly to shifts in consumer tastes and to the newly emerging trends are the key to Zara's success.