Armani Exchange, the youthful label created by Giorgio Armani, is designed for a new generation of fashion consumers through an accessible collection offering unique, modern style. A|X Armani Exchange defines a new dress code with a collection that takes its cue from urban lifestyle and music culture.
A|X Armani Exchange Regent Street often has exclusive DJ sets and events in store, reflecting the label's close relationship with popular culture. Head to the Regent Street store for an experience of the A|X Armani Exchange that is like no other. Enjoy live music while browsing the latest seasonal collections.
Giorgio Armani himself says of the brand: "Armani Exchange has become one of our most dynamic collections with its own unique identity and an ever-growing base of young customers who enjoy the idea of fast-fashion."