Burberry, established 1856, is an iconic British luxury brand, recognised globally for its innovative menswear, womenswear, childrenswear, accessory, beauty and fragrance collections. Burberry Regent Street is the largest Burberry store in the world.
A space where the digital world meets the physical, the new Burberry store welcomes you to try on clothes in front of a mirror that transforms into a screen. Watch how the piece you’re wearing was made and what it looks like in full-flow on the catwalk. Members of staff all have iPads at the ready to help you find exactly what you’re looking for and guest WIFI is available throughout the store - perfect for all you tweeters. Upon entry into the store, a huge screen complete with speakers and stage is there to welcome you. There may even be a live acoustic set, showcasing the best of Britain’s new emerging artists. This is the epitome of shopping in style.
With British designer Christopher Bailey at its helm for over ten years now (Bailey joined Burberry as Creative Director in 2001), the brand has soared from strength to strength. Revolutionising Burberry with glossy ad campaigns featuring well known names including Eddie Redmayne and Emma Watson, Bailey has sealed the label’s position within traditional British heritage wear.
By exploring unique brand innovations such as Burberry Acoustic, Art of the Trench and 3D hologram runway shows, Burberry continues to connect heritage with pioneering technology and digital media.