As glasses-seller to the stars since 1996, Brit Jason Kirk has spearheaded a revolution in specs.
Harking back to a golden age when frames were handmade, the idea behind his designs is based around the idea that glasses can be "super sexy". With a stunning flagship store on Conduit Street, it's no wonder the style of Kirk Originals attracts celebrity clients such as Noel and Liam Gallagher, Elton John, U2 and Julia Roberts.
The basement of the Conduit store is home to a full service optician offering thorough medical tests, with the ground floor offering a funky, totally untraditional optical retail space.
The only place in the world one can see the whole Kirk Originals collection - the store offers 80% own brand styles, with the remaining designs from those names that are nigh on impossible to find in the UK.