Lillywhites Piccadilly consists of five floors full of sporting goods. Lillywhites’ sports range spans from golf clubs, tennis rackets and footballs to yoga wear, jogging gear and gym bags. If sport is your area of interest, then Lillywhites has something for you.
Lillywhites was established in 1863 at Piccadilly Circus, just off Regent Street. The building itself has become a British institution, attracting tourists, royalty and celebrities alike. Now home to Sportsdirect.com, Lillywhites has become the go-to place for active wear and sporting equipment