Lillywhites is the UK’s oldest and finest sports store. With almost 150 years of experience, Lillywhites offers premium sports equipment, trainers and sportswear over 6 floors. The world’s number one destination for sports goods attracts celebrities and tourists and is known as stocking world renowned brands such as Nike, Lonsdale, Adidas, Karrimor and Puma.
Lillywhites was established in 1863 at Piccadilly Circus, just off Regent Street. The building itself has become a British institution, attracting tourists, royalty and celebrities alike. Now home to Sportsdirect.com, Lillywhites has become the go-to place for active wear and sporting equipment.