Lotus Originals arrived in the capital at a massively exciting time for the UK and everything British. As the nation was in full-patriotic-swing during the year of both the Olympics and the Queen’s Diamond Jubilee, this became the perfect time for Lotus to open and demonstrate how it’s legendary British brand, one steeped in heritage and international reverence, deserves its place in an iconic shopping district.
Situated at 52 Regent Street, a grade II listed 4,800 sq ft space, Lotus originals plays host to a diverse collection of luxury apparel, luggage, gifts, toys, and limited edition collectables. This is a store for the fashion conscious and style orientated. Nevertheless, those with a passion for F1 will be able to lose themselves in the emporium while those more concerned with quality fashion will be delighted with the beautiful lines that are perhaps more affordable than the dream sports car.
The development of the LOTUS ORIGINALS retail concept has been rapid. Since its launch in September 2010 the offering has gone from online sales to small shops in Monaco and China carrying small lines of key pieces to now a flagship store in the heart of London. The concept of the store certainly embodies style and heritage in a ‘Best of British’ way that provides enthusiasts and fashionistas with a new Lotus experience.