Contents | Executive Summary | Architecture Strategy

Architecture Strategy - Executive Summary

Aim

• underline The Crown Estate's commitment to architectural excellence
• ensure those involved with projects carry out the development programme with a consistent approach, aware that the whole is greater than the sum of the parts
• provide the basis for in principle agreements with Westminster City Council, English Heritage CABE and other advisory bodies
• provide information and advice on The Crown Estate's design policies to all organisations active within the Regent Street area
• support the Regent Street 'Vision' by sustaining architectural quality which is central to its heritage, quality, style and success

Strategy

• new architecture on the Regent Street estate should complement and respect the buildings, streets and features of architectural and historic significance (architecture strategy to work in conjunction with the conservation strategy)
• Regent Street frontages: maintain current facades and reinstate original architectural features where these have been replaced or destroyed; simple forms and muted colours for any additions to the Regent Street roofscape; imagination and flair to shopfront designs; and innovation and dramatic new interiors where permission is granted for substantial reconstruction behind facades
• principal side streets: resist demolition of unlisted buildings which make a positive contribution to the conservation area unless proposed replacement buildings are of genuine architectural quality; new buildings to be recognisably modern in style in material of durable and attractive quality
• backland sites: radical, modern designs encouraged whilst preserving existing street patterns (although exceptional street realignment possible where pedestrian circulation can be enhanced); and tall buildings to be prohibited
• sustainability: minimise energy consumption and environmental damage, encourage cycling to work, assist the facilitation of waste recycling
• procurement: architect/professional teams to be chosen on basis of quality and experience, not on lowest tendered cost