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Chinese New Year on Regent Street 2017

Jan 28 2017

Take a look at the highlights from our Chinese New Year celebrations on 28th January 2017.


In honour of the Year of The Rooster, on Saturday 28th January we celebrated Chinese New Year with a nod to the ancient tradition of Wishing Trees.

Synonymous with luck and good fortune, legend tells us that hanging your hopes for the coming year on Wishing Trees will encourage your dreams to come true.

But for 2017, Regent Street helped make your retail-wishes come true a little sooner. One hundred shoppers picked a red envelope from one of our two beautiful bonsai trees for their chance to win a range of surprises from gift cards, bespoke gift sets and exclusive discounts across Regent Street’s premium stores, bars, restaurants and salons.

Prizes included £125 to spend at Hawksmoor Steak House, £25 gift cards from Hunter, a complimentary personal training session at ThirdSpace and £25 Regent Street gift cards to name a few.

Many shoppers also shared their photos on Instagram and Twitter, as well as taking part in a special QR code hunt, unlocking even more exclusive offers and surprises across Regent Street.

Follow Regent Street on Weibo and WeChat for regular updates from the street.

Did you join in our Chinese New Year celebrations? Share your photos and memories from the day with @RegentStreetW1 #ChineseNewYear.

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