On Saturday 28 November Hamleys brought the magic of Christmas to Regent Street for the biggest toy parade London has ever seen.
Celebrating its 255th birthday, Hamleys brought its toy magic to Regent Street. Characters including Barbie and her pink Limo, Elmo & Phoebe, Furchester Hotel, Fireman Sam, Hello Kitty, Ice age Sid and Scrat, Miffy, Peppa Pig, The Gruffalo, Transformer Optimus Prime Truck and many more all made a special appearance.
Throughout the day, Father Christmas, Hamleys Elves and the beloved Hamley and Hattie Bear greeted the crowds and a special fireworks display completed the spectacular day. Take a look at all the pictures below: