On Sunday 24th July, Regent Street became a fashion playground for the last traffic-free Summer Streets event, with a host of fashion-inspired frolics, live music and sweet treats.
In partnership with Magnum ice cream, the brand synonymous with pleasure, Regent Street showcased the ultimate outdoor fashion moment, transforming into a live catwalk. The fashion show hosted by Magnum showcased a selection of looks from Regent Street’s most desirable brands including Oliver Sweeney, Karl Lagerfeld, Reiss and Goat to name a few. Inspired by the new ‘Dare’ ice cream range, shoppers were also invited to strut down the Regent Street runway, appearing on the big screen in their own ‘daring’ fashion moment.
Whilst browsing the rails of Regent Street’s abundant flagship, heritage and independent stores, Magnum was on hand to spoil shoppers with sweet treats, giving away 45,000 ice creams on the day.
Visitors queued for the incredible 16 station ice cream dipping bar, where you could create your very own bespoke Magnum for free. Many also spoiled themselves with one of Magnum’s new flavours from the Magnum Doubles range.
Anthropologie and Jigsaw offered advice on the latest wardrobe must-haves and styling tips, via their personal stylist sessions, alongside complimentary refreshments such as a glass of bubbly at Anthropologie too – cheers!
Throughout the day, a live DJ provided a soundtrack to the Summer Street festivities and kept guests entertained, as did a series of amazing dance performances from ‘Big Dance Double Decker’ bus.
Discover all of the event highlights on @RegentStreetW1.