Sunday 17th July saw Regent Street transformed into a green garden party filled with arts, crafts, games, a brass band and much more for shoppers to enjoy.
On Sunday 17th July, Regent Street’s retailers and restaurants came together to host the ultimate urban Garden Party. Three separate entertainment zones filled the street with typically British music, whilst shoppers wandered and enjoyed all of the food, drink and fantastic shopping that Regent Street has to offer.
The street became completely traffic free for the day and instead was lined with areas of grass, flora and fauna. Visitors reclined in Tommy Hilfiger branded deck chairs and relaxed with friends, whilst listening to the notes of our brass band float on the summer air.
London Sport returned to the street for the second week in a row, this time hosting fencing and badminton games in the sunshine.
Over at Heddon Street Kitchen, little ones delighted in its Teddy Bear Brunch, hosted with Regent Street’s much loved toy shop, Hamleys. Mums and dads relaxed whilst kids tucked into three tasty courses from the limited edition ‘Tilly’s Menu’ designed by Gordon Ramsay’s daughter. There was also entertainment for kids throughout the day, including face painting, the Summer Promenade lollypop pop-up and appearances from The Hamleys Bear and Ragdoll. Meanwhile on Regent Street, Gordon Ramsay’s expert team from Heddon Street Kitchen offered tips for cooking the perfect barbeque and served up a delicious chargrilled feast for hungry shoppers.
Back for a second week, the Secret Garden Pop Up saw life-size animal characters host a tea party, alongside games designed to teach little ones all about the wildlife hidden within Regent Street. In the Craft Corner, nature-inspired mask making workshops kept the whole family entertained.
Flying the flag for all things British and beautiful, Liberty took over part of Great Marlborough Street until 6pm for its own Garden Party celebrations. It was an afternoon of fashion, fun and frivolity with professional hair braiding with Liberty fabrics, tea leaf reading from Gail Hart, dream catcher workshops with Eco Ethno as well as some light entertainment from Human Hedges. What’s more, Liberty invited some of its favourite foodies to serve delicious fare on the day alongside its quintessentially English afternoon tea at Café Liberty.
Also on the street, Kiehl’s On Wheels provided mobile pampering in the form of free skin consultations and product trials, while Godiva’s ice cream cart returned with its delicious array of sweet treats.
The festivities continued into the early evening with a live DJ set from Late Night London.
Missed out on the event? You can catch all the highlights from the day over on @RegentStreetW1.