Regent Street was transformed into a haven of health and wellbeing on Sunday 10th July, as our second week of Summer Streets celebrations brought a day of fun, fitness and leisure.
Setting the scene for the day's events, the sound of the starting gun rang loud at Piccadilly, where an estimated 14,000 runners began the British 10k London Run before turning onto Regent Street.
From 12 noon following the runners' departure from the street, the festivities commenced.
Fitness lovers' favourite, Fitbit offered a host of activities on the day via its on-street pop-up zone; featuring an inflatable ball pit, a Batak reaction game and spinning classes throughout the day.
Meanwhile, a pop up from Third Space showcased fitness and personal training demonstrations interspersed with discussion sessions for visitors, as well as a helpful medical centre offering advice on staying fit and healthy in the capital.
There were showcases from the Harlequins rugby team and a pop-up tent for rowing hosted by London Sport. At the nearby Tommy Hilfiger store, branded tennis tables offered some light competition for those looking to join in the gaming fun, while at The North Face, fitness instructors ran boot camps to get shoppers into shape.
The Secret Garden Stage from Regent Street Management Direct and Bakehouse Factory offered an interactive, multi-sensory sanctuary of wellbeing for all the family. Visitors enjoyed a programme of fun sports day activities including a mini fun-run for children and a series of complimentary yoga classes.
For those in need of some R&R, Kiehl’s On Wheels spoiled customers with free five-minute skin consultations, while the Godiva cart was on hand for some healthy hedonism with chocolate dipped strawberries.
Rounding up the day's celebrations was a sensational performance from French Garden Opera live on the street.
Updates from the day can be seen on @RegentStreetW1 highlighting all the events and activities that took place on Sunday 10th July.