On Sunday 3rd July our celebrated ‘Summer Streets’ returned, with Transport for London supported by Exterion Media, kicking things off in an extraordinary Regent Street showcase of transport design through the ages.
An unmissable live installation, shoppers were taken on a journey through past, present and future designs of the much-loved London institution TFL, stretching the entire length of Regent street.
The day's events featured inspiring pop-ups, interactive talks, virtual reality games and immersive shows and exhibitions, all showcasing how good design makes life in London better.
The journey began at the southern entrance to Regent Street, where visitors discovered the ‘Past Zone’. Housing an extraordinary collection of vintage transportation, it featured a 1920s tube carriage, an open top double deckhorse drawn bus, a number of heritage London buses from the 1920s and 30s and heritage taxis. There was also a pop-up London Transport Museum Shop to pick up vintage-inspired gifts and souvenirs.
At the Centre of Regent Street was the ‘Present Zone’, where in a nod to the spinning trend that's taken London by storm, Santander Bicycles were used in a series of stationary spinning classes throughout the day in partnership with Boom Cycles.
For those in need of R&R, there were also pop-up seating areas comprised of London bus seats upholstered in TFL’s iconic Moquette fabrics. Shoppers were able to sit back and relax, enjoying entertainment throughout the day from live music performed by buskers to a selection of street-side food and drink. An interactive Glass Freight was also on hand for cycle enthusiasts and newbies alike to explore the subject of cycle safety.
At the north end of Regent Street, shoppers arrived at the ‘Future Zone’ via an ultramodern ticket hall, revealing a taste of what tube stations might one day look like in the future. Sights included a Green Taxi plus a ‘Streets Ahead’ exhibition conceived by New London Architecture; a TFL 2040 pop up that invited guests to bring to life their own vision of transport in the future, as well as a series of inspiring talks by experts in the transport field.
Budding young engineers were also able to enjoy virtual reality games intended to inspire the next generation of transport design.
A unique event that the brought tourists, locals and families together, Transported by Design was a huge success. What's more, Regent Street offers an array of travel-inspired shopping and leisure activities that kept shoppers entertained throughout the day - we rounded up some of the best below.
WHERE TO SHOP
Pick up all your London travel essentials on Regent Street, from a sturdy rucksack such as the Vault Backpack (£55, The North Face) to hi-tech headphones from Bose (from £79.95). You can even grab a copy of 38 Hours in London Travel Guide (£9, Anthropologie) to inspire your adventures across the city. If your little one is a fan of all things transport-related, a trip to our much-loved Hamleys toy store will offer a range of toy trains and play sets that will delight the young and young-at-heart alike.
WHERE TO EAT
We recommend a speedy, reasonable lunch menu from foodie delight Frescobaldi (3 lunch courses for £29) or else grab a caffeine-fix and homemade pastry from the coveted Department of Coffee and Social Affairs or Workshop Coffee, both offering some of the best coffee you’ll find in London. For a more languid lunch, try the new summer menu at Thomas’s at Burberry – we’ve got our eye on the shepherd’s pie with peas, carrots and marjoram – utterly moreish! Family day out? Kids eat free at Heddon Street Kitchen and there’s plenty for mum and dad to choose from too.
WHAT TO DO
Head to PSYCLE studios on Mortimer Street where you can enjoy a range of their incredibly upbeat classes from £20 for 2 sessions (intro offer).
Look out for live updates on all events from @RegentStreetW1.