Described as a ‘modern day market’ for shoppers, ARKET, H&M Group’s latest brand to join the fold, offers modern, minimal designs in vibrant colour palettes, providing a perfect addition for London’s style-conscious shoppers.
Lars Axelsson, ARKET’s Managing Director, reveals “our team has been working towards this day [the launch of ARKET] for over two years… we are excited to finally share the results”. And what results they are.
Upon opening the doors to ARKET at 224 Regent Street, shoppers are greeted with sleek, clean lines of grey, heavy marble tops, which provide the perfect backdrop to an array of bold colour palettes via carefully curated edits of fashion for men, women and kids, plus homeware.
Menswear and homeware are on the first floor, whilst women’s and kids wear can be found on the second floor. As well as ARKET’s own designs, likeminded brands accent collections throughout, including favourites such as Adidas, Converse, Phaidon and Reebok alongside more niche brands like Veja bringing cool eyewear, Iris Hantverk’s covetable homeware and Maileg for kitsch soft toys.
Designed as a modern-day market offering essential products, everything at ARKET has a focus on quality materials, function and fit – all with a sense of style. Shoppers should expect to leave with something that they love, that will also stand the test of time.
Amongst the haven of ARKET’s perfectly curated collections, is also an ARKET café on the ground floor. Small but perfectly formed, this is a vegetarian café menu based on the New Nordic Food Manifesto. Said to blend “traditional Scandinavian flavours with modern and global influences” expect simple, fresh dishes packed full of flavour. There’s also delicious filled doughnuts and chocolate-beetroot brownies for those with a sweet tooth.
To discover ARKET for yourself, head to 224 Regent Street, W1B 3BR.
For store opening times, visit its Directory Page here.