Summer Streets 2014 proved to be a major success with thousands of visitors lining Regent Street to participate in one of the biggest traffic free events of the summer. This year promised to build on the triumph of the previous year and each Sunday in July had a specific theme; Garden Party, Love Food, Love Fashion and Magnum’s 25th Birthday.
The Garden Party officially kicked off Summer Streets with plenty of free family activities including a bee and butterfly exhibition, dance workshops and face painting for the kids. The following Sunday saw the Love London Food Festival arrive on Regent Street to celebrate the exciting street food scene by featuring cuisine from across the globe. Regent Street retailers also participated in the summer fun with Libertys London selling ice-cream from a vintage ice-cream van and luxury chocolatiers Godiva offered chocolate covered strawberries to shoppers. Love Fashion injected a dose of style into Summer Streets which saw Regent Street transformed into a giant purple catwalk where budding fashionistas received a glamourous make-over before strutting their fabulous stuff alongside models wearing wedding dresses designed by Ian Stuart on behalf of the V&A. Finally Magnum helped see out Summer Streets with a bang by celebrating their 25th birthday during the last week of Summer Streets. Visitors flocked to the famous Magnum dipping bar where 25,000 ice-creams were handed out. Designer Henry Holland was on hand to officially open the dipping bar as well as present his Magnum inspired dress display and give a lucky shopper the chance to win a custom made dress worth £5000.
With such an exciting mix of pop-ups, performances, exhibitions, live music, fashion and food, Summer Streets 2014 was a truly spectacular one.