Women's Fashion | Men's Fashion

FITNESS FAVOURITE, LULULEMON, ARRIVES IN LONDON

Just in time to help solve your work-out wardrobe woes, lululemon opens the doors of its highly anticipated new flagship store on Regent Street – the first of its kind in Europe.

Sprawling over two floors, lululemon promises to transform the traditional retail experience, with a café, complimentary yoga classes and even an in-store concierge, all unique features of the incredible new lifestyle and shopping space.

Echoing its chic athletics apparel, interiors are contemporary and refined, with cool clean greys and marbles accentuated with a hint of decadent bronze. With technical innovation at the core of lululemon’s designs, it’s no surprise there’s also a taste of unique retail technology across the new store too.
 

Upon opening the doors to lululemon, shoppers will be greeted by the in-store concierge desk; on hand to tailor each guest experience to their personal needs. As well as helping find your favourite sports apparel in-store the concierge will also offer local recommendations from the best fitness studios to nearby run routes, tourist attractions and drinking/dining suggestions in the area.

A bespoke mannequin feature at the front of the store will also be a permanent fixture, designed to showcase the very latest of lululemon’s products. Its debut visual merchandising is set to reveal the new limited edition fashion collaboration with students from the prestigious MA Fashion Course at Central Saint Martins, a hotly-anticipated collection by fashion and sports lovers alike.

Lululemon’s fitting rooms are where digital truly meets design. Those on the ground floor are home to a bespoke digital installation; a playful and poetic interactive experience to stimulate your senses and create tranquillity within. Detecting movement from the yoga mat positioned in front, a life size screen transforms your poses into beautiful, evanescent sculptures of colour. Once you are still, the particles are then drawn towards you, filling your silhouette, flowing around your body and creating a unique piece of artwork from the energy within.

Meanwhile, on the top floor, interactive fitting rooms enable you to see reflective features on selected lululemon product ranges; with laser beams highlighting the reflective elements of your chosen kit in surrounding mirrors.

Away from the bustle of street-level, upstairs is the store’s dedicated community space. Curated to create a relaxed atmosphere and sense of serenity amongst likeminded individuals and fans of the lululemon lifestyle.

Here you can attend complimentary weekly yoga classes as well as take inspiration and motivation from the ‘Vision and Goals Wall’ – an installation encouraging onlookers to strive for greatness, contemplate goals and ambitions.

It is also home to the first café from premium, all-natural brand, Neat Nutrition, offering nutritious goodies, craft coffee, juices and a range of protein shakes for customers to enjoy in a social, relaxed environment.

Described as a space to stretch, sweat and connect the new lululemon flagship is set to be a vibrant hub for happiness, mindfulness and fitness fun.

Visit and enjoy lululemon at 187 - 191 Regent Street. Additional information and opening hours available on its Directory page here.

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