Pepe Jeans Opens London Flagship on Regent Street

Blending Pepe Jeans’ rich heritage with the very latest in digital retail, the new high-tech boutique brings a new experience to Regent Street.

Home to Pepe Jeans’ complete collection of womenswear, menswear, denim, accessories and footwear all under one roof, this brand new flagship is the perfect destination for denim aficionados.

Showing off the brand’s playful side whilst staying true to its traditional roots, the store’s interiors blend classic brass fittings, dark wood and copper lamps with pops of coral and blue on the walls that brim with vitality.

An area dedicated to accessories features a vibrant yellow couch underneath an installation piece of Pepe denim by artist Ian Berry, the perfect spot to relax and browse the latest collections.

Following in the footsteps of many of our Regent Street flagships and spotting the trend for personalisation; a dedicated customisation station is also in situ offering the chance for shoppers to personalise their purchased denim with text, studs and distressed textures to create a truly bespoke garment.

However, at the heart of this brand new store is the most innovative retail technology to date. Interactive screens feature across the shop floor and in changing rooms, enabling shoppers to request different sizes and styles for delivery, as well as RFID (radio frequency identification) technology incorporated into clothing tags, which automatically displays outfit inspiration and alternative colours on to the screens when garments are taken into changing rooms.

Designed by renowned architect Martin Brudnizki, who has created spaces for Soho House Group and the Royal Academy of Art, the Regent Street store is the first of its kind to debut this concept for Pepe Jeans.

Meanwhile, those waiting in the changing rooms can enjoy the LED art installation and live Twitter Wall, which showcases all Tweets to the Regent Street store.

A true haven for ready-to-wear denim and wardrobe classics, visit the new Pepe Jeans flagship boutique at 59-61 Regent Street.

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