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POLO RALPH LAUREN OPENS ITS EUROPEAN FLAGSHIP STORE ON REGENT STREET

Polo Ralph Lauren opens the doors to its European flagship store on London’s Regent Street, home to the world’s first ‘Polo Custom Shop’.

Polo Ralph Lauren has launched a stunning new flagship store on Regent Street, the brand’s first in Europe.

Located on the corner of New Burlington Street, the store is home to the brand’s range of iconic men’s, women’s and children’s wear, as well the world’s first ever ‘Polo Custom Shop’ where you can add a completely personal touch to your purchases.

Beautifully curated and spanning three floors, the store brings to life the very essence of the Polo Ralph Lauren brand and evokes an easy American elegance in every detail. Antique furniture, vintage treasures and a rich palate of colours and textures create a warm and welcoming space reminiscent of an East Coast country home.  

Descend the staircase to the lower ground floor and discover the one-of-a-kind ‘Polo Custom Shop’, a world-first service where you can put your personal stamp on a range of classic garments, including blazers, caps and polo shirts. Create your very own family crest with your initials alongside a choice of hundreds of emblems, national flags and animals, including London-inspired English Bulldogs and Corgis.   

Also available in The Polo Custom Shop, is the coveted Sullivan saddlebag (as featured in STYLE), which you can customise with a stunning hand-beaded bespoke strap.

Casual menswear can also be found on the lower ground floor, which features a host of wardrobe staples including quality shirts, jumpers and tees.

On the ground floor, discerning gents will find tailored formal menswear and a haberdashery set in plush, club-like surroundings. Next to this is a Polo Sport line and country and workwear collections, for more outdoorsy types.

Upstairs on the first floor, a haven of Polo womenswear awaits, from luxurious cashmere pieces for the perfect weekend away and beautifully crafted leather accessories, to its striking collection of Polo Sport: a new athleisure line that’s sure to attract enviable glances from your team mates.

Mini-fashionistas can also get their share of the latest wardrobe must-haves on this floor, with Polo Ralph Lauren’s adorable collection of childrenswear.

Discover the Polo Ralph Lauren flagship for yourself at 169-173 New Burlington Street, now open.


Our pick of the most coveted items in-store now.

Denim Jacket - £519
Suede Sheath Dress - £899
Custom Polo T-Shirt - Bespoke
The Sullivan Bag - Bespoke
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