In honour of the Year of the Dog, an animal synonymous with luck and good fortune, we celebrated Chinese New Year with a nod to the ancient tradition of Wishing Trees on Regent Street.
Regent Street became home to a beautiful Bonsai tree and traditional Chinese lanterns, brightening up the otherwise grey February days with bright and bold decorations from 16th – 18th February. Located just off Regent Street on Glasshouse Street, the tree was ornately adorned in homage to this age-old Chinese celebration.
This Wishing Tree offered a moment of spectacular beauty for visitors to the street, giving pause for reflection as we embarked on a fresh new year. There were also a host of offers and experiences available within retailers and restaurants across the length and breadth of the street, ensuring 2018's Chinese New Year saw visitors participating in “Bainian 拜年” - the traditional gifting of friends and family.
Longchamp teamed up with Tao Liang, aka ‘Mr. Bags’, one of China’s most influential fashion bloggers to create accessories in honour of the new year. Italian luxury was also available in spades courtesy of Furla who designed a special Chinese New Year window and delightful red packets to offer to shoppers. Links of London created a beautiful sterling silver and black ruthenium Chinese New Year Keepsakes Bulldog Charm. Whether visitors planned on treating themselves or loved ones, there was enough for everyone to feel suitably spoilt on Regent Street this Chinese New Year.
UNOde50 generously hosted an in-store event in honour of the tradition. To celebrate the luxury jewellery designer gifted customers a complimentary red leather bracelet with a gold plated padlock as a gift of purchase, along with a glass of celebratory bubbles for all guests.
Those that weren't able to visit the street were in luck as we held a compeition to win a £100 Regent Street shopping spree.
Find a selection of snapshots from 2018's Chinese New Year on Regent Street below.