Regent Street’s Pop-Up Advent Calendar

Daily surprise gifts for Regent Street shoppers, simply in ‘The Spirit of Christmas’

December is often recognised as the ‘Season of Giving’, the time of year when we brace the winter chill to discover a special something that our friends and loved ones will open with glee on Christmas Day.

So in the spirit of Christmas and the season’s gifting, from 1st to 24th December we are proud to present a ‘live’ advent calendar across our selection of premium stores, beauty and grooming salons, restaurants and bars, to offer an inspirational gift for one lucky shopper on Regent Street every day.

Hosted both on the street and on the Regent Street app download here one store, salon or restaurant front each day will bear an advent calendar number in its window - revealed only on its dedicated day!

Inside, one lucky shopper will then be selected entirely at random, at any point in the day, to win a handpicked Christmas gift from the brand. Adding an extra touch of sparkle, the gift will be presented by Regent Street’s very own festive helpers, the Toy Soldiers and Sugar Plum Fairies.

With prizes ranging from a complimentary meal at Heddon Street Kitchen to a £1,000 personal shopping experience at Reiss, the gifts showcase the very best of the ‘Regent Street experience’ from world-class shopping to drinking and dining.

Meanwhile on the app, users from across the world are invited to join in the fun. Exclusively on the 2nd, 7th, 9th, 16th and 23rd December, you will receive a notification alerting you to the Regent Street store, bar or restaurant, taking part that day. Simply enter the draw for your chance to win the handpicked gift - good luck!


Download the Regent Street App here or visit @RegentStreetW1#TheSpiritOfChristmas for live updates and clues on the Advent Calendar’s participating brands from 1st to 24th December.