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Celebrate Pride on Regent Street

Pride Month is in full swing across London

To help you celebrate in style, we have curated Regent Street’s best in-store offerings: from complimentary Pride Choux pastries at The Wigmore to celebrate the parade, to a Pride Party at BOTTLETOP, to  special t-shirts, creams and more at our fashion brands. Keep reading to discover what’s on:

The Wigmore

To celebrate, The Wigmore will be giving away 200 Pride Choux pastries, as well as a serving of free soft serve ice cream on Saturday 6th July between 12 – 2PM. To make Pride on Regent Street even more special, The Wigmore has also created a special frozen slushy cocktail: Miami Viced Tea (Banks 5 Island rum, strawberry, coconut, lime, pineapple and silver tip jasmine white tea) – available for £5 on 6th July only.


To kick start this week’s celebrations, J.Crew has partnered with queer activist, artist and designer Hello My Name Is Wednesday and the Albert Kennedy Trust to host two in-store events. On Monday 1st July, Hello My Name Is Wednesday will be live painting on the J.Crew windows of Regent Street and on 2nd July, Hello My Name Is Wednesday will be screen-printing t-shirts purchased in-store. There will also be frosé (frozen rose), Pride biscuits and a complimentary customised t-shirt for purchases over £100.  10% of the sales made that evening will also be donated to the Albert Kennedy Trust.


On Saturday 6th July, BOTTLETOP will be hosting a Pride Party at the #TOGETHERBAND pop-up on Regent Street. Expect complimentary drinks and exclusive offers.


For Pride Kiehl’s is proudly introducing its new of limited-edition rainbow top Ultra Facial Cream 50ml in-store. For every pot sold, Kiehl’s will donate £5 to the MTV Staying Alive Foundation to fund global HIV/AIDS prevention.

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Warehouse has partnered with Dom Evans, author of ‘Free to Be Me’. On 3rd July, Dom will be taking over Warehouse’s Instagram, where he will be in-store with special guests.


In celebration of Pride month, Weekday has released a vibrant rainbow coloured ‘Proud to be…’ t-shirt collection. For each t-shirt sold Weekday will donate 10% of the sales to UN Free & Equal Campaign.

Calvin Klein Jeans

To celebrate Pride Calvin Klein have launched a dedicated NOTHING BUT PRIDE IN #MYCALVINS campaign, featuring a limited-edition Pride Capsule that reimagines classic styles reworked with rainbow accents. As part of its initiatives the brand will also be donating to The Human Rights Campaign Foundation.


On Wednesday 3rd July, 6:30pm – 8:00 pm, lululemon Regent Street is hosting an evening of discussion on what equality means within the wellness scene. The panel will bring together key influencers in the London community who are at the forefront of inclusion.

T2 Tea

T2’s store has been transformed to support Pride this month, and will be home to an Iced Tea stand outside the stall to keep you cool in the hot summer weather. There will also be a special treat for new Tea Society Members.