Crosstown has opened its doors at 35 Piccadilly London, at the corner of foodie enclave Swallow Street serving up its range of deliciously decadent sourdough doughnuts, that are all made in-house by expert scratch bakers. Crosstown’s new location is just down the road from where the brand opened its first pop-up store at Piccadilly Circus, now heralding the transition from street food stall to the fifth fully-fledged store in London. On returning to the neighbourhood, co-founder JP Then “look[s] forward to seeing our old regulars, as well as getting our new neighbours hooked on [Crosstown’s] doughnuts.”
And truth be told, we already are. A true haven for all those with a sweet-tooth, expect innovative new flavours amongst familiar favourites, all made from the finest fresh ingredients.
To celebrate the launch, there will be a trio of brand new varieties for visitors to enjoy exclusively this September, including a deliciously tart Boysenberry & Apple Doughnut.
Crosstown are also expanding its vegan range with two new seasonal additions, the fragrant Strawberry & Elderflower and Japanese-inspired Yuzu & Matcha. Both will be available on rotation at Crosstown every Fri-Sat-Sun; the perfect weekend indulgence!
Alongside its selection of sweet treats, Crosstown will be serving up a selection of speciality coffees and Nitro Cold Brew from partners Caravan and Sandows, to drink in or take away. What’s more for a limited time only to celebrate the Regent Street launch they will be offered at a special price of just £1. Even more reason to spoil yourself with one of their gourmet doughnuts on the side.
Spoil yourself with a visit to Crosstown, open every day of the week until late. For more information on opening and closing times, visit its Directory page here.