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Get into the spirit with our festive surprises

Enjoy festive surprises while you shop this Christmas

We're feeling very festive on Regent Street and would love for you to share in our joy this year. With the spirit of sharing in mind, we wanted to give you something to look forward to whilst you're out and about in central London this Christmas.

Intrigued? Expect to experience an array of on-street surprises throughout the run up to Christmas Day. We’ve created a special series of activities that will take place on our iconic curve, around the neighbourhood and in St James's. Spot carol singers, ballet dancers, brass bands and more, all ready to inspire seasonal cheer if you're Christmas shopping in the West End this December – be sure to look out for our pop-up performances.

Long gone are the bah-humbug days, with Regent Street and St James’s putting the 'win' in 'winter' this year and giving our audiences on Instagram the chance to win prizes every day from 1-12 December. Enter our 12 Days of Christmas giveaway and you could be lucky enough to win gifts from Hotel Café Royal, Fallow, Ziggy Green, SIRPLUS, The Langham and more.

We also want to say thank you for visiting us IRL so look out for more giveaways in the area this season. Get into the spirit with special gift vouchers for you to enjoy (or share with loved ones).

Keep your eyes peeled when visiting us this December and follow @RegentStreetW1 and @StJamesLondon for more updates. You could be one of our lucky winners…

Wishing you a very merry Christmas from Regent Street.

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