Grom Gelato Opens Global Flagship

Celebrated all-natural Italian Gelataria opens first London store

Grom, the authentic Italian gelateria, which serves 100% natural gelato in an array of delicious flavours, has opened its first UK shop on Piccadilly.

Grom has gained a cult international following thanks to its daring and creative ‘Flavour of the Month’ offering alongside an array of traditional favourites. There’s no need to panic - the likes of stracciatella, fior di latte, and pistachio are all firmly on the menu, alongside the ever-popular classic lemon sorbet. Giving gelato a good name, Grom is committed to making gelati free from artificial additives, stabilisers, or thickeners. Grom’s traditional gelati, sorbets, and granite are all-natural, using fruits grown on Mura Mura (the organic farm and development centre in Italy) to create the bases.

For those keen to learn more, these are then churned fresh each day in-store. The local nature of this initial process helps to ensure that no matter where in the world the ultimate product is sold, all Grom products are made with ingredients close to its Turin home: whether that is the Piemontese spring water that goes into the fresh sorbets and granite; or the Piemontese milk and cream from nearby dairies that help create the gelati.

The new Piccadilly store is a global first for the brand, spearheading fine design that expertly blends the traditional hallmarks of the gelateria with modern flourishes, to serve as the perfect backdrop to a shot of your cone or cup.


18 Piccadilly, W1J 0DF

Opening Hours:

12:00 pm - 11:00 pm Monday – Thursday

12:00 pm - 11:30 pm Friday – Saturday

12:00 pm - 10:30 pm Sunday & Public Holidays


Sign up for the latest news, competitions, offers and events

I agree to receive regular updates from Regent Street Online and confirm that I am over 13 years old.* Fair Processing