Located towards the Piccadilly end of the street, the new store embodies the brand’s minimal design aesthetic, which provides a stunning contrast to London’s oldest shopping street with its Grade II listed facades.
Larsson & Jennings have designed the new location in a stylishly simple and clean style, with plenty of natural light. In order to create a calming environment for customers, they have combined industrial materials with textured surfaces in a colour palette that reflects the signature brand tones of black, grey and white.
The 30 square metre store will house the complete Larsson & Jennings watch collection and customers can also experience bespoke personalisation service LJX, all while enjoying a coffee in a true Swedish Fika tradition, served by one of the barista-trained staff. LJX offers an interactive area, designed to encourage customers to fully explore the brand and build their own watch designs. In addition to the LJX offering, visitors can enjoy gift wrapping and strap personalisation on all new watch purchases. Monogramming is done by hand to ensure their initials are applied with the utmost care to uphold the quality of the leather.
Visit Larsson & Jennings at 84 Regent Street, London, W1B 5AJ
For more information on store opening times visit here.