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We’re here to help you celebrate cycling

Discover Central London on two wheels

Many of us have been spending time on our bikes of late - for exercise, escapism, and as we adjust to new ways of travelling around the city. With this in mind, we wanted to share and celebrate the brilliant bike brands and cycling schemes, that your central London neighbourhood has to offer. Keep reading for advice, ideas and inspiration to keep your wheels safely, and stylishly, turning…

The new commute: Bespoke Cycling shares their advice

The team at Bespoke Cycling recognise that many more of us may be considering cycling to work as lockdown lifts. Set on Jermyn Street, Bespoke Cycling is on hand to offer advice to help first-time bike commuters tackle the commute safely. With everything from pedal assist functionality to state-of the-art e-Bikes, a steep hill no longer need be your reason not to give it a try. Read more here.

Cycle in Italian style with Pinarello

Named after Giovanni Pinarello, born in Italy in 1922, the Pinarello brand is proud of its heritage. Their iconic handcrafted bicycles have long been loved by discerning cyclists in London and further afield. Discover their stunning 2020 range in store, or online here..

Discover ASSOS apparel and bikes

If you’re already a keen cyclist, you will likely be familiar with ASSOS - a Swiss cycling brand who heralded the birth of lycra cycling shorts in 1976. Since then ASSOS-developed products have appeared in the world’s most prestigious cycling championships. Their apparel is often praised for its durability and comfort, and the brand is on hand to help you keep your shorts and bibs lasting even longer. The ASSOS Care & Repair Guide will help you to learn how to treat your kit properly. Click here to discover the Do’s and Don’ts.

Choose Cycling - and customise your kit - with Rapha

Regent Street’s Rapha has built a brand and lifestyle around a love of the sport. Their fine cycling clothing redefines on-the-bike style, with the new Paul Smith collection being just one example of their creative credentials. Inspired? Why not create something tailored to you or a loved one, with their custom offering available online here via a design tool or virtual appointment.

You can also join their network of fellow enthusiasts, the Rapha Cycling Club, a community of cyclists of which Rapha is proud. Comprised of over 12,000 cyclists across the globe, from beginners to WorldTour professionals, all members are united with a passion for life on two wheels. Keep an eye out for organised rides departing from the Regent Street store here, returning soon in conjunction with other cycling authorities and charities.

Seek Urban Cycling expertise from Velorution

With urban cycling at the core of its ethos, Velorution - on Great Portland Street, a stone’s throw from Oxford Circus - is our go-to for navigating the complex London streets. Boasting an incredible range of models, from Brompton foldable bikes to hand-built British Ashley bicycles and everything in between, the store is open via appointment. You can also shop online or download their brilliant Little Black Book as a guide to purchasing bikes, boxes, accessories and apparel.

Borrow a bike

The Government’s Santander Cycles scheme (known to many as Boris Bikes) offer you a plethora of options for hiring, or docking bikes, in the heart of this brilliant city. With 1,500 bikes at over 750 docking stations, there are 11 Santander stations easily accessible from our Regent Street & St James’s neighbourhood: St James’s Square, Waterloo Place, Charles II Street, Pall Mall East, Green Park Station, Sackville Street, Little Argyle Street, BBC Broadcasting House and nearby Golden Square, Great Marlborough Street and St George Street. Find out more information here.

Learn the rules of the road, and plan ahead

According to TfL, over 4.6 million journeys take place by car in an average day in London, 50% of which are less than 3km. If you feel comfortable cycling, you can use TfL’s bike data map to get started: from finding a bike rack, to understanding ‘cycleability’ ratings and determining length of trip and routes. Many London boroughs also offer educational tools on how to cycle safely, with more information from the Mayor of London and TfL available here.

For more information about cycling please visit www.cyclinguk.org

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