The NFL flags are flying high on Regent Street as the exhilarating NFL season returns.
To celebrate, Regent Street was transformed into an All-American Football Zone on Saturday 1st October, between 12noon – 6pm, with our traffic-free street filled with fun things for families and American Football fanatics to enjoy. Shoppers enjoyed watching games on mini pitches, cheerleading performances, live entertainment, plus special appearances from NFL players and the much-loved parade.
As well as on-the-street activity, a selection of Regent Street’s premium stores, salons, restaurants and bars joined in the fun with a range of limited offers and experiences to mark the day’s celebrations.
Some of our best-loved American fashion brands from Michael Kors to Tommy Hilfiger and Superdry offered exclusive promotions, plus Kiehl's were on hand with complimentary mini-consultations and massages. Ready for half-time, Gordon Ramsay’s Heddon Street Kitchen invited shoppers to sip on one of its NFL-inspired cocktails, especially curated for the day's festivities.
Browse our photo gallery below for some of the event highlights.