Sportswear brand ASICS has opened the doors to its largest global retail store, right here on Regent Street.
Featuring all four ASICS brands under one roof for the very first time (ASICS, ASICS Tiger, Onitsuka Tiger and Haglöfs) this new state-of-the-art store will bring to life the ASICS ‘Sound Mind, Sound Body’ philosophy, in the heart of London.
A reflection of ASICS’ style fused with technical innovation, the new store incorporates exciting live and digital elements over three floors. This includes a unique robotic system that produces live and autonomous drawn window displays, as well as a range of digital touchpoints that visually inform customers about ASICS’ wide range of products and stream live social content.
The ASICS MOTION ID room is an additional innovative concept, which on first glance looks like a clean and stylish gymnasium of running machines. But this room is in fact a first class personal shopping service, whereby an ASICS computer system analyses both your posture and running style to help you find the perfect running shoe.
Alongside these digital details and to reflect on the ‘Sound Body’ side of its philosophy, ASICS has installed a breath-taking, hydroponic living plant canopy within the store, alongside environmentally-friendly kinetic lighting and sustainable products and materials.
Adding to the holistic experience, you’ll also find a complimentary juice bar and even an in-house DJ booth setting the upbeat mood in-store.
Every Saturday during August and September 2017 ASICS’ lifestyle brand ASICS Tiger will also be offering a customisation service for its GEL-LYTE shoes. Here you can personalise your new shoes with the renowned British trainer artist Virginia Ben, who will creatively add his famous patterned paintings to your purchases. Definitely one to try!
Visit the new ASICS store on Regent Street soon, to browse its great high-performance ranges and sample a delicious juice. Opening times can be found in the Directory here.