The world’s first zero waste store creates an entirely new kind of shopping environment with the launch of its flagship store,marrying industrial design with contemporary art. The new retail concept speaks to the heart of its values, collection and core materials.
Blending rare artisanal production techniques from different cultures with elevated design and the finest sustainably sourced materials, BOTTLETOP’s Regent Street store redefines the meaning of 'luxury' and is a much welcome new addition for London shoppers. Building the store involved turning recycled plastic bottles into filaments, which are then attached to the robots. The robots 3-D print the material layer by layer into wall panels. Customers visiting in the opening weeks will be warmly welcomed by the store robots who will continue the 3-D printing process showcasing the brand’s ethos and its evolving environment and ecosystem.
Inspired by the sculpture of a ‘can’, minus the ring pull, created by contemporary artist Rachel Whiteread, BOTTLETOP Co-Founder Oliver Wayman set out to create a metal canopy, which supports the presentation of the collection in store and alters the sensation of the space. The store is also home to a bespoke scent and special music playlists that fit the environment and offer an inspiring immersive experience that blends future-facing ecological conscience with time-honoured craftwork that allows consumers to enter a new world – the world of BOTTLETOP.
The flagship store will launch new product categories, collaborations and talks, mirroring the approach taken by the brand in the original popups in London and New York, where they regularly hosted events to celebrate recent collaborations with the likes of Narciso Rodriguez and artist Idris Khan.
Opening just in time for Christmas, BOTTLETOP is the perfect location for a unique present for the mindful shopper. Withnew handbag styles for AW17 in seasonal colours, including petrol and scarlet, alongside fair-mined gold and up-cycled silver BOTTLETOP pendants. If shopping in a ‘zero waste’ sustainable store isn’t enough, the sale of BOTTLETOP designs fund the operation of the BOTTLETOP FOUNDATION, which supports health education projects in Ethiopia, Kenya, Zimbabwe, Brazil and the UK making shopping this Christmas all about giving back.
For mopre information on opening and closing times, visit the BOTTLETOP Directory page here.